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Mattel Introduces New Diverse Ken Dolls; Hopes To Reverse Sales Slump

Mattel announced Tuesday that it is introducing 15 new different looks for a Ken doll.

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Mattel announced Tuesday that it is introducing 15 new different looks for a Ken doll.

AP

Barbie’s one-time blue-eyed beloved is removing a makeover. Toymaker Mattel is giving a Ken doll a accumulation of new looks in hopes a makeovers will pierce a toys into a complicated era.

The “broad”-bodied Ken is partial of a new line of a dolls Mattel rolled out Tuesday. The updated Ken dolls will have a accumulation of skin tones, physique shapes and hair styles.

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AP

The “broad”-bodied Ken is partial of a new line of a dolls Mattel rolled out Tuesday. The updated Ken dolls will have a accumulation of skin tones, physique shapes and hair styles.

AP

On Tuesday, a association rolled out 15 new Ken dolls with 3 physique types: “slim, extended and original.” They have 7 skin tones, 9 hairstyles — including cornrows and “man buns” — and an array of sartorial styles from business infrequent to athletic-chic.

“We are redefining what a Barbie or Ken doll looks like to this generation,” Lisa McKnight, comparison clamp boss and ubiquitous manager, Barbie, pronounced in a press release. McKnight says a new varieties of Ken, “allows girls to serve personalize a purpose they wish him to play in Barbie’s world.”

The elaborating Ken is only throwing adult with Barbie. Last year Mattel introduced 3 new physique forms for Barbie: tall, curvy and petite in further to new skin tones and hairstyles.

Mattel says this “Fashionistas” line — of that a new Ken doll is now a partial — has seen double number expansion globally given a roll-out.

The association has been looking to revitalise a Barbie business following a slump. Sales for a code fell 13 percent to $123 million dollars in a initial entertain this year, from $141 million a year before, according to total expelled by a toymaker.

Launched in 1959, Barbie has gained a bad repute in some circles for her impractical proportions and sexualized appearance. And nonetheless after scarcely 6 decades, she stays a tack in children’s fondle boxes.

The Wall Street Journal reports that on average, kids have one Ken doll per 7 Barbies.

Mattel pronounced Tuesday it is also rolling out 25 new, different Barbie dolls.