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Facebook Changes Its Mission With Announcement About Groups

Facebook CEO Mark Zuckerberg (right) speaks with panelists during a Facebook Communities Summit on Thursday in Chicago, where he announced Facebook’s goal will change to concentration on a activity spin of a users. From left are Lola Omolola, Erin Schatteman and Janet Sanchez, who run renouned Facebook groups.

Teresa Crawford/AP


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Teresa Crawford/AP

Facebook CEO Mark Zuckerberg (right) speaks with panelists during a Facebook Communities Summit on Thursday in Chicago, where he announced Facebook’s goal will change to concentration on a activity spin of a users. From left are Lola Omolola, Erin Schatteman and Janet Sanchez, who run renouned Facebook groups.

Teresa Crawford/AP

For anyone still wondering if Mark Zuckerberg skeleton to run for president, currently should diffuse that myth. It appears that his debate of America — that many speculated is an bid to measure domestic points — was designed to give a 33-year-old CEO a possibility to learn about tellurian behavior, in a earthy and digital worlds, in sequence for him to build a improved product. He wants to spin Facebook into a place where users form renouned groups and hang out together, a lot.

Zuckerberg chose a rare — and revelation — plcae to announce to a universe that, after many investigate and reflection, he is changing a goal of his company. He wasn’t during his Silicon Valley campus, nestled between ping pong tables and bean bags (standard tech iconography).

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He was in a room in a large Midwestern city, Chicago. The plcae was kept a secret. And he was surrounded by 300 energy users — people who have built groups with thousands or even a million members inside Facebook, such as Lola Omalola, who started “Female In Nigeria” (FIN) for women to speak plainly following a abduction of scarcely 300 propagandize girls by Boko Haram; or Erin Schatteman, who started Mommy2Mommy, a organisation where women sell baby tips and even breast milk; or Janet Sanchez, whose “Esposas Militares Hispanas” acts as a support organisation for troops spouses.

In a 25-minute debate promote on his Facebook page and transcribed here, Zuckerberg disclosed that his height has strike scarcely 2 billion users. But during some point, number-dropping is like name-dropping. It gets old. The genuine news is not a overwhelming figure. It’s a change in strategy: from going far-reaching to going deep.

For a final decade, Facebook’s goal has been to “make a universe some-more open and connected.” The association has been so spooky with bringing some-more people onto a app, that it attempted building drones to spread a Internet to a distant corners of Earth.

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Today, a CEO explained, Facebook’s goal will change to concentration on a activity levels of users, and to support a many active so that they can keep building a digital spaces that pull in a masses. In central language, a new goal is to “give people a energy to build village and move a universe closer together.”

The association is releasing new collection that concede people who build Facebook groups to see a bit of a value trove of information that a amicable media height historically has hoarded — like a times of day that organisation members are many engaged. Users will be means to report a post in allege — an proclamation that garnered howling applause.

Zuckerberg wants to get 1 billion Facebook users to join “meaningful communities.” For a final 6 months, his group has been using an examination to have algorithms rearrange users’ digital lives by suggesting groups that might be of seductiveness — maybe one for inlet lovers or for Christians, groups that 3 or 4 friends usually joined. He explained “most people don’t find out communities in a earthy universe or online. Either your friends entice we or on Facebook we advise them for you.”

He posits that by these algorithm-driven groups, Facebook is assisting TO save us from a amicable siege of a earthy world: “If we can do this, it will not usually spin around a whole decrease in village membership we’ve seen for decades, it will start to strengthen a amicable fabric and move a universe closer together.”

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The CEO did not plead how this plan fits into Facebook as a business, yet a answer is obvious: some-more eyeballs means some-more income from online advertising. But economics was absent from a discussion. The energy users featured in this initial “Community Summit” do not make promotion income from their stubborn efforts to build village on Facebook. While groups might spin critical to a corporate strategy, Facebook does not concede promotion within a groups. When NPR asked why, a product personality pronounced he did not know and a orator pronounced “we have zero to share during this time.”

A former Facebook worker who has created extensively about a company’s expansion doubts that a change in goal is a genuine shift. Antonio Garcia Martinez wrote, “FB once gamble a financial destiny on Pages. It didn’t spin out well. This sounds like a hospitality project, not a business model.”